AI in E-commerce Optimization: Boosting Sales through Personalized Recommendations and Dynamic Pricing

Fintelics
9 min readMay 1, 2023

AI in E-commerce Optimization: Boosting Sales through Personalized Recommendations and Dynamic Pricing

Introduction

Advancements in artificial intelligence (AI) have made considerable progress in recent times, driven by tech behemoths like Google, Apple, and Amazon, who continue to pioneer groundbreaking AI solutions. The e-commerce sector has been a significant beneficiary of AI’s progress, witnessing extraordinary growth and innovation. AI has revolutionized how businesses and consumers engage with each other, resulting in enhanced customer experiences and a boost in sales.

This article explores the influence of AI on e-commerce optimization, concentrating specifically on personalized recommendations and dynamic pricing. We will examine the underlying technology, practical applications, and the implications for both businesses and consumers. By comprehending these elements, companies…

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Fintelics

Software consulting company that focuses on emerging technology such as AI, Blockchain, Cloud Computing, and Data Engineering, MERN Stack, and Fintech