Almost 50% of the world population is on social media. Out of all social media networks worldwide, Instagram is currently ranked 6th with over a billion people using the visual app every month. The popularity has scaled so much that the moment somebody takes a picture — their first thought is — Is it Instagram-worthy?
People use Instagram to grow their brand awareness, achieve an influencer status, and even run new businesses successfully. This begs the question, how can YOU create an app like Instagram?
Define Your Objectives
To start, define your objectives, and no, this does not mean the objective is to clone Instagram. Instagram is not only an image or video sharing app but it is also an eCommerce portal. It is also used widely for marketing campaigns by influencers and brands. Thus it is important to decide what you want to achieve and its Unique Selling Proposition head-on with an app like this. Have a strategy in place regarding the project, budget, timeline, and technologies.
While Instagram began as a photo and video sharing app, a number of its key features have recently been launched. You will need to incorporate these along with your own exclusive feature. The photo and video uploading is the most basic part of the app, basic registration process, Search for hashtags, people, and pages, and push notifications.
Instagram lets you share your photo on Facebook, there is nothing stopping you from doing the same. This also works out as a great marketing tactic. Functionality around Stories is another important element from a business and engagement point of view. Users can create polls, surveys, ask questions, and do a lot more with this feature. Location integration allows for GPS tagging which in turn is important from the engagement point of view. Users love to tag people and places in their stories. The Activities section has been removed by Instagram which people loved. This can be a feature that you can have in your app. Direct messaging is another indispensable feature that is greatly applauded.
Languages and Frameworks
On the technical side of things you will first need to decide the languages to use for development, also choose the platforms for creating frameworks and databases. Additionally, taking care of the technical aspects of features like easy navigability, appealing visuals and graphics, user-oriented, and personal feed before the development process begins.
Another way to develop a photo-sharing app is by using Kotlin for Android and Swift for iOS for better app performance and user experience. Paypal, Stripe, and Braintree are good options for payment gateways. Other tools include Google Maps, Analytics, Elastic-Search, and Twilio. They handle other functions and services.
For such an extensive stack you would require an experienced and highly skilled team. This includes a Business Analyst, Project Manager, Back End Developer, Mobile Developers, UI/UX Designer, QA Tester, Devops, and Tech Lead. This can either be done by hiring an in-house team, small agency, or outsourcing it with an app dev company.
It is paramount to understand each and every detail to create an app like Instagram. With millions of mobile applications, it is imperative to create something unique. The photo-sharing is the most basic functionality; unique features, app concept and branding, and design make a major difference. Right from the style of the fonts, to the look and feel to the server-end support; you need to address all the issues that Instagram users are facing.