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Blockchain for the Advertising Sector
Nowadays, we are all becoming increasingly aware of the influence that advertising can have on companies, customers, and the web in general. Firms such as Facebook and Google have established themselves in various data businesses. For instance, they have been known to utilize the data of their users so that they can show them various personalized ads from firms, developers, and marketers.
Consequently, one could then start receiving numerous emails, suggestions, promoted trends, and pop-ups, with the list going on. Until now, there had not been that much disruption in the sector. Big organizations had a firm grip here before the advent of blockchain.
Yes, one could say that the marketing and advertising industries can be disrupted by the exact same technology that helped create Bitcoin. This would also be advantageous for consumers and smaller businesses trying to take on the large players in the industry.
Potential Benefits
Lower Costs
The first major effect of blockchain here might be the potential lowering of costs. These days, the costs associated with advertising tend to be high. Such expenses may include paying for consumer data and processing payments.
